AI-commerce catalogue readiness
More shopping journeys now begin before a customer ever reaches your store. AI shopping tools compare products on their behalf. If the information that makes yours the right choice is missing, inconsistent or hard to find, your product can be passed over before the customer even sees it. SyntropyData finds those gaps, establishes and verifies the right product information, prepares the changes, and asks you only for the decisions that genuinely need you.
Free · Evidence with every finding
Illustrative demonstration — the fictional Alderfield Home catalogue.
AI is opening new routes to your products.
The familiar route
“Find me a linen sofa that fits a 230 cm wall.”
a person, searching and comparing with AI
● your facts can be read and compared
An emerging route
An interior-design service takes a floor plan, a budget and a style — and specifies the furniture itself.
an AI-native service — a market you may not recognise yet
● your product can be assessed on what it states
a buying journey that may begin beyond your store
Where the facts stay implicit
Your product can still be the easier one to pass over.
Catalogue readiness doesn’t decide what an external system recommends. It affects how reliably your product can be assessed and included along the way.
Why it matters
● Explicit and consistent
Stated where systems read, in a form they can compare. Nothing to do here.
◐ True, but not stated explicitly
Carried in prose, images, tables or inconsistent formats. A system may be able to work it out. At shopping scale, it may not spend the effort — it can move on to a product whose facts are already clear.
Usually the largest group — and the most reassuring. The knowledge is already yours; the fact simply needs to travel.
○ Not established anywhere
Not carried by your catalogue at all. Where an authoritative source can establish it, we establish it — and validate it independently.
Where only you can answer, it becomes one question, asked once.
Rarely about writing new content. Mostly about stating what is already true where shopping systems can rely on it.
How it works
Public commerce standards help determine which information matters for each kind of product.
A chair is investigated for what matters about chairs.
We investigate the catalogue you already publish and, where appropriate, authoritative external evidence.
Anything established outside your catalogue is independently validated before it is relied upon.
We resolve what we can ourselves and leave you only genuine business decisions.
Then we prepare the implementation work and re-check what actually landed.
Your part
Investigating, digging, checking, validating and preparing the change set is our work. Facts we have already established from evidence do not come back to you as confirmation tasks.
What reaches you is short: a business fact only you hold, a commitment only you can make, a judgement between two defensible answers. Grouped, deduplicated and asked once — then reused wherever it legitimately applies.
Everything we resolve stays visible, with its evidence. You can overrule any of it. You are simply not asked to.
Our side
Your side
What you receive · four documents, in order
There is nothing new for your team to run. Your free Snapshot starts from your public catalogue, so no credentials are needed to begin. If you continue, the work comes to you through four documents: the Snapshot shows the first signals, the Audit does the catalogue-wide investigation, the Review Pack brings you what we have resolved and only the decisions that genuinely need you, and the Re-check confirms what actually landed. The excerpts below follow one product through that service.
Open the live example documents
Standards & evidence
If an applicable fact is not available from your catalogue, we can sometimes establish it from an authoritative source — and validate it independently against that exact product before it is relied upon.
What tells us where to look
The public commerce specifications we use to work out which product information matters for a product of this kind. They tell us what to investigate — never what a product’s value is.
What tells us what is true
Values are never copied between products or merchants. A product type tells us which facts matter; only evidence tells us this product’s value.
The buyer questions we check
Pricing
Readiness Snapshot
Free
Real examples from your own catalogue where a fact a shopping system needs isn’t stated, each with the evidence behind it. It samples rather than assessing everything, so it makes no claim about your whole store and gives no grade. If there is enough here to be worth a full Audit, it says so.
Typically two business days · never a grade
Get your free SnapshotReadiness Audit
The complete investigation: every accessible product assessed against what matters for its type — what is already explicit, what is true but unstated, what we established and validated, and what genuinely needs you.
Findings are bound to evidence and ordered by size. It ends with one recommended next step.
Your exact price is on your Snapshot · paid upfront at checkout
See what the Audit includesCatalogue Fix Sprint
Priced in your Audit
An exact figure for your catalogue, not a range — accepted at checkout. No consultation, no proposal.
The only stage where anything on your store changes. Checking the work is our job, not yours.
Happens between your Review Pack and your Re-check — not a fifth document
See what a Fix Sprint delivers ↗Go further only if it is worth it. If your catalogue is already in good shape, the Audit says so — and we tell you when a Fix Sprint is not worth buying.
All prices exclude VAT. Rounded to the nearest €10 above 2,000 products.
Afterwards
Available after your first completed cycle — normally your Re-check.
Catalogue information changes as products, policies and storefronts evolve. After your first completed cycle you can continue with a twelve-month Catalogue Health plan — two six-monthly cycles at 10% less, or four quarterly cycles at 20% less, compared with buying the equivalent Audit and Fix Sprint allowance separately.
Every cycle compares your catalogue with its previous verified state. Paid annually in advance.
Honest answers
Far less than a catalogue project of this size normally implies. We don’t ask you to confirm facts we have already established from evidence, and there is no field-by-field approval queue. What reaches you is the short list that genuinely needs the merchant — grouped, deduplicated, and asked once.
From authoritative sources for that product: the manufacturer or brand, a qualified supplier or distributor, an authoritative registry. Never from arbitrary web pages, and never copied from a similar product. Anything established this way is independently validated before it becomes a catalogue fact, and the source travels with it.
Nothing changes during a Snapshot or an Audit. Inside a Fix Sprint we implement the change set on your authority where your platform supports it; otherwise your team applies it, and we verify what landed either way.
Nothing is needed to begin — we start from your public catalogue. On Shopify, read-only access lets us inspect your current catalogue state reliably; it cannot change products.
That every value we state is established from evidence — your catalogue or an authoritative source, independently validated — or stays a question for you. Nothing is invented, and values are never copied between products.
We do not promise rankings, recommendation or placement. Those are decisions of external systems. We improve what your catalogue states and how dependably it can be used.
You may stop there, or buy the Audit at the exact price shown for your catalogue size. There is no obligation to continue, and no sales call in between.
We don’t replace your product knowledge, and we don’t rewrite your brand. We establish what is true about your products, and make it something machines can use.
Send your store URL and your free Snapshot shows real examples from your own catalogue — what is already explicit, what is true but unstated, and what we could establish for you — each with the evidence behind it.
You’ll hear from us within two business days, typically sooner.
AI-commerce catalogue readiness. We establish what is true about your products and make it usable by the systems that read your catalogue.
Examples
One demonstration store — Alderfield Home, for illustration.